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Keywords: Expressive ties embedded in social media
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Journal Articles
The influences of expressive and instrumental social ties in social commerce: integrating dyadic views from buyers and sellers
Available to Purchase
Journal:
Information Technology & People
Information Technology & People (2024) 37 (1): 251–284.
Published: 12 January 2023
... 17 12 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Social commerce Expressive ties embedded in social media Instrumental ties embedded in social media Perceived product value Trust With the incredible boom and pervasive...
