... relationship between machine heuristics and organizational assessment, with fairness perceptions serving as a mediator and AI agency level and outcome favorability as moderating variables. Findings The results revealed that positive machine heuristics enhanced fairness perception only at high AI agency...

.... Findings The empirical results of the study indicate that the social influence of critical mass can effectively promote positive attitudes and intentions towards consumer-initiated online group buying. An individuals' perception of an initiator's fairness influences their trust in the initiator...

... fairness, objectivity and consistency of algorithms. However, some applicants were dissatisfied about being assessed by AI. Digital divide and automated inequality were recurring themes in this study. Originality/value The study is important, as it addresses the real application of AI in detail...