... inspiration (PI) enhance flow experience (FE), whereas TE, social isolation (SI), PT and PI lead to uncontrolled use of GAI (UUG). FE functions as a critical mediator for UUG, and both FE and UUG significantly contribute to GAIA. Additionally, fsQCA identified five configurational pathways to GAIA...

...”) will increase the engagement of others in a consumer’s network, and the flow experience underlies this effect. The results of study 2 replicate the findings of study 1 and show that the UGC related to “what I did” is more likely to increase the shares and comments of others in a consumer’s network...