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Keywords: Furneaux and Wade's framework
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Journal Articles
Exploring the drivers of brand fan page follower discontinuance intention: an adaptation of the Furneaux and Wade's framework
Available to Purchase
Journal:
Information Technology & People
Information Technology & People (2020) 33 (5): 1381–1401.
Published: 24 June 2020
... Brand fan page Furneaux and Wade's framework Unfollowing Discontinuance Social media Over the past few years, social media channels including Facebook, Twitter or LinkedIn have gained enormous popularity and drastically changed the ways how organizations and people distribute information...
