...Furong Jia; Jie Yu Purpose Gamification is a strategic approach employed by practitioners to foster meaningful engagement and enhance the acceptance of recommendations. Gamification affordances (e.g. achievement, self-expression, interaction, and cooperation) catalyze significant psychological...

... and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Mixed reality Augmented reality Virtual reality Gamification Immersive technology Cognition Information processing Information seeking Humans are experiencing an unprecedented...

...Donna Wong; Hongfei Liu; Yue Meng-Lewis; Yan Sun; Yun Zhang Purpose This study investigates the use of gamification in promoting the silver generation's adoption of mobile payment technology through the gamified cultural practice of gifting red packets. It considers the effectiveness of using...