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Keywords: Generalized trust
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Journal Articles
Journal:
Information Technology & People
Information Technology & People (2023) 36 (7): 3023–3047.
Published: 08 December 2022
... the trust-building mechanisms of Airbnb, a leading SE organization, and its aim to foster generalized trust. An investigation of the Airbnb's promotion of different trust-building mechanisms will allow to evaluate their effectiveness in how they can help overcome scepticism and distrust between...
