... on Generation Z's (Gen Z) associated psychological states and long-term vaccine advocacy. Design/methodology/approach The research conducted structural equation modeling analysis with online survey data from 409 Gen Z citizens in the UK. Findings The findings suggest that excessive information increased...

... commerce are growing, their focus tends to be on millennials and cross-age groups. Given the growth of digital natives in shaping the online shopping experience of the future, we deemed an application to Generation Z necessary and overdue. Design/methodology/approach We draw on the existing literature...

... is almost a requirement to succeed in the digital age (Cunningham, 2013). A digital impression serves as a promise of authenticity and self-disclosure of one's personal self (Fieseler et al., 2015). Personal branding Social media Job seeking Online branding Generation Z As Gen Z...