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Keywords: Hedonic shopping
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Journal Articles
Why premium in freemium: a hedonic shopping motivation model in virtual game retailing
Available to Purchase
Journal:
Information Technology & People
Information Technology & People (2025) 38 (7): 2734–2759.
Published: 06 September 2024
...Ali Hussain; Ding Hooi Ting; Ben Marder Purpose Hedonic shopping is a growing phenomenon designed to enhance gamers’ virtual content shopping experience with increasing economic significance, yet limited attention has been dedicated to this area. Our study explores key hedonic motivations...
