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Keywords: Immersion
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Journal Articles
Exploring metaverse: affordances and risks for potential users
Available to Purchase
Journal:
Information Technology & People
Information Technology & People (2025) 38 (7): 2710–2733.
Published: 09 September 2024
...Xueqi Bao; Jie Yu; Minghuan Shou Purpose This article aims to develop and validate a theoretical model via survey data to identify the affordances and challenges influencing metaverse adoption. We specifically examine the impact of immersion on users' adoption decisions and identify which...
Journal Articles
The impact of Danmu technological features on consumer loyalty intention toward recommendation vlogs: a perspective from social presence and immersion
Available to Purchase
Journal:
Information Technology & People
Information Technology & People (2022) 35 (4): 1193–1218.
Published: 15 June 2021
... modeling (PLS-SEM) technique with a sample of 422 viewers of Danmu-enabled rec-vlogs to examine the proposed model. Findings The DTFs positively affect consumer loyalty intentions through the mediation of social presence and immersion. Also, vlogger-product congruency significantly moderates...
