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Keywords: Impersonal interaction
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Journal Articles
Taming the “techno-monster”: marketing managers' perceptions of AI systems and humanization challenges
Open Access
Journal:
Information Technology & People
Information Technology & People (2026) 39 (8): 80–104.
Published: 23 June 2026
... Emotional intelligence Algorithmic opacity Impersonal interaction The marketing technology landscape has experienced significant transformation as artificial intelligence (AI) applications are becoming increasingly integrated into various marketing processes, offering substantial opportunities...
