... market Doctors’ profile picture Illness severity Formal and casual image Impression management theory With the proliferation of information and communication technologies in healthcare, an increasing number of patients are turning to online health communities or platforms for health services...

..., we empirically examined the critical influence of need for attention on making malicious comments online based on the impression management theory. Second, this study revealed that the influence of need for attention on making malicious comments was partially mediated by neutralization. Third...