.../approach A total of 417 valid surveys were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to determine the impact of independent variable on information disclosure, the mediating role of PF and the moderating role of perceived industry regulation effectiveness. Additionally...

...‐disclosure. Originality/value The paper utilizes a unique, but established, method of competing hypotheses to understand the role of the public nature of SNSs. © Emerald Group Publishing Limited 2011 Social networking sites Information disclosure Information exchange United States...