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Keywords: Information search behavior
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Journal Articles
Looking for accommodations? What motivates consumer information search behavior on Instagram, Facebook groups and personal profiles on social networking sites
Available to Purchase
Journal:
Information Technology & People
Information Technology & People (2024) 37 (4): 1696–1716.
Published: 12 June 2023
... gratify different information values and satisfy different needs. Hence, the motivation for information searching is not the same for all SNS channels and is likely to affect consumer search behavior, that is, their SNS channel choice (Kol et al., 2017). Information search behavior...
