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Keywords: Institution-based trust
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Journal Articles
Information Technology & People (2020) 33 (2): 774–791.
Published: 04 October 2019
... consumers at many different phases of social commerce purchase decision making and transacting. The paper aims to discuss this issue. Design/methodology/approach This study examines the effects and importance of institution-based trust and WOM within a model of consumer behaviour on social commerce...

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