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Keywords: Intention to pay
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Journal Articles
Why premium in freemium: a hedonic shopping motivation model in virtual game retailing
Available to Purchase
Journal:
Information Technology & People
Information Technology & People (2025) 38 (7): 2734–2759.
Published: 06 September 2024
... of virtual content shopping and how hedonic shopping value builds trust (trust in virtual content and trust in virtual retailers) that enhances the intention to pay for premium. Design/methodology/approach This research adopts a mixed-methods approach. Study 1 is qualitative; 19 semi-structured...
