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Keywords: Involvement
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Journal Articles
Journal:
Information Technology & People
Information Technology & People (2020) 33 (4): 1076–1097.
Published: 30 October 2019
... the cross-channel perspective. Design/methodology/approach Based on value–satisfaction–loyalty (VSL) framework, this study examines how brand app’s unique cross-channel features influence customer recommendations, and the effect of involvement in the framework. The authors conduct a research survey...
