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Keywords: Laddering
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Journal Articles
What motivates customers to purchase from social commerce pages? A means-end chain approach
Available to Purchase
Journal:
Information Technology & People
Information Technology & People (2026) 39 (2): 784–825.
Published: 14 March 2025
...Pranay Sindhu; Kumkum Bharti Purpose This study investigates the benefits and personal values that motivate customers to purchase from social commerce (s-commerce). Design/methodology/approach The study uses the means-end chain (MEC) theory and the laddering technique to identify the personal...
Includes: Supplementary data
