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Keywords: Location-based advertising
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Journal Articles
Journal:
Information Technology & People
Information Technology & People (2025) 38 (2): 827–850.
Published: 05 December 2023
... for consumers' privacy perceptions and information choice. In today's digital age, personalization has become a powerful tool for marketers and advertisers to engage with consumers and offer tailored products and services. One specific facet of this personalized approach is location-based advertising (LBA...
