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Keywords: Mass interpersonal persuasion
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Journal Articles
Online social network security awareness: mass interpersonal persuasion using a Facebook app
Available to Purchase
Journal:
Information Technology & People
Information Technology & People (2019) 32 (5): 1276–1300.
Published: 07 August 2019
... itself. Findings Results validate the effectiveness of OSN apps utilising a TTAT-MIP model – specifically the mass interpersonal persuasion (MIP) attributes. Using TTAT-MIP as a guidance, practitioners can develop security awareness systems that better leverage the intra-relationship model of OSNs...
