...Zhaohua Deng; Jiaxin Xue; Tailai Wu; Zhuo Chen Purpose Sharing project information is critical for the success of medical crowdfunding campaigns. However, few users share medical crowdfunding projects on their social networks, and the sharing behavior of medical crowdfunding projects on social...

...Xiaopan Wang; Junpeng Guo; Yi Wu Purpose Beneficiary photos on charity appeals are believed to engender prosocial behavior. This study explores photo framing of healthy and unhealthy beneficiary photos in the context of photo-rich online medical crowdfunding. Based on framing theory, emphasis...