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Keywords: Message framing
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Journal Articles
Journal:
Information Technology & People
Information Technology & People (2024) 37 (4): 1717–1752.
Published: 13 June 2023
... uncertainty reduction theory and message framing, this first study examines the effect of fact-checking posts on social media with an avatar on online users' trust, attitudes, and behavioral intentions. The authors further investigate the congruency effects between promotional message framing (gain/loss...
