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Keywords: Message stream advertising
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Journal Articles
Journal:
Information Technology & People
Information Technology & People (2025) 38 (1): 23–47.
Published: 31 August 2023
...Xiaodong Li; Zibing Liu; Yuan Chen; Ai Ren Purpose Message stream advertising (MSA) has become an increasingly popular option for advertising on mobile social media. However, MSA is often avoided by consumers, and this avoidance deserves more research attention. The purpose of this study...
