... microblogging entries regarding four public events were investigated. The severity of public events was divided into four levels. Findings It is found that serious public events have higher indicator values than medium level events on the microblogging platform. A quantitative severity classification...

...Kristijian Mirkovski; Yanli Jia; Libo Liu; Kun Chen Purpose The purpose of this paper is to explain how individuals form microblogging habits and why they continue to use microblogs from the perspective of direction social networks. Design/methodology/approach Drawing on the social network...

.... Practical implications – As microblogging firms compete for online customers, it would be useful to gain some understanding of the possible effects of reciprocity and interpersonal curiosity on users’ intention to use Plurk for maintaining friendships. As firms compete for internet marketing, managers...