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Keywords: Mixed-methods approach
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Journal Articles
Journal:
Information Technology & People
Information Technology & People (2024) 37 (3): 1305–1333.
Published: 18 April 2023
... to be their followers. Design/methodology/approach Taking Douyin (a famous short-video platform in China) as an example, this study used a sequential triangulation mixed-methods approach (quantitative → qualitative) to examine the proposed model by investigating both creators and viewers. Findings Viewers who...
