...Zhenzhen Zhao; Zhao Huang Purpose Although brands have developed mobile applications (apps) to offer consumers new experiences, low app usage numbers indicate the need to develop a systematic, practical evaluation framework for branded app design that specifies concrete design features. Design...

... warrants investigating theoretically the use of mobile contact tracing applications as a promising approach to curtail its transmission. Design/methodology/approach A consumption value-based model of the adoption and use of a contact tracing mobile application was built and tested through a cross...