...Steve Sawyer; Marie Griffiths; Ben Light; Sian Lincoln; Jenny Kidd Purpose The purpose of this paper is to highlight and reflect on the increased use of social media in the museums sector in the UK and beyond. It seeks to explore the challenges of utilising such media for institutions steeped...

...Stefan Lagrosen This article addresses service marketing and service delivery over the Internet. Some service activities – information, education and entertainment – can be delivered as well as promoted over the Internet. An empirical study focusing on museums has been carried out. The purpose has...