... and “knowing” in specific contexts. The theories of situated cognition and social learning therefore stress the role of socially constituted contexts for how knowledge is used and transformed, highlighting the function of narratives and social interaction. 4. The “techno‐science” approach, rooted...

... current among systems practitioners. This tale of “Airline Magazine Syndrome” is analyzed here as an instance of narrative, through research informed by innovation theory and field interviews with business executives and systems practitioners. The analysis considers both how the story depends for its...