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Keywords: Negative emotions
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Journal Articles
Do expressions of sadness, anxiety and fear have different impacts on attracting donations? Evidence from a Chinese online charitable crowdfunding platform
Available to Purchase
Journal:
Information Technology & People
Information Technology & People (2023) 36 (7): 2869–2893.
Published: 14 November 2022
...Ruichen Ge; Sha Zhang; Hong Zhao Purpose Extant research shows mixed results on the impact of expressed negative emotions on donations in online charitable crowdfunding. This study solves the puzzle by examining how different types of negative emotions (i.e. sadness, anxiety and fear) expressed...
