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Keywords: Network effect theory
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Journal Articles
Journal:
Information Technology & People
Information Technology & People (2020) 33 (4): 1174–1213.
Published: 12 November 2019
...Xiang Gong; Kem Z.K. Zhang; Chongyang Chen; Christy M.K. Cheung; Matthew K.O. Lee Purpose Drawing on the control agency theory and the network effect theory, the purpose of this paper is to examine the effect of privacy assurance approaches, network externality and technology complementarity...
