...Tu Lyu; Yulin Guo; Hao Chen Purpose Based on the cognition–affect–conation pattern, this study explores the factors that affect the intention to use facial recognition services (FRS). The study adopts the driving factor perspective to examine how network externalities influence FRS use intention...

... effect of network externality on the relationship between the two types of virtual interaction and platform intimacy. Design/methodology/approach The authors, respectively, employed data from 92 students and 574 Chinese mobile users to empirically investigate the research framework. Findings...

... their network size small and connect with only those with who they would like to share “mutual knowledge”. Monika Mital can be contacted at: monikamittal@jiml.ac.in © Emerald Group Publishing Limited 2011 Multihoming Network externality Product differentiation Utility Social networking...