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Keywords: Norm activation model
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Journal Articles
Digging deeper into responsibility: an investigation of responses to online help-request marketing campaigns in social networking groups
Available to Purchase
Journal:
Information Technology & People
Information Technology & People (2024) 37 (2): 677–699.
Published: 28 February 2023
... to investigate how individuals respond to online HMCs in social networking groups (SNGs). Integrating the norm activation model and regulatory focus theory, this paper examines the mediation effects of the two facets of responsibility perception, i.e. perceived causality and perceived answerability. Design...
