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Keywords: OTT platforms
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Journal Articles
Journal:
Information Technology & People
Information Technology & People (2024) 37 (1): 422–448.
Published: 09 February 2023
...Shalini Talwar; Puneet Kaur; Sushant Kumar; Michel Laroche; Amandeep Dhir Purpose The use of over-the-top (OTT) platforms grew substantially after the declaration of the COVID-19 pandemic in 2020. With the pandemic receding, there is a concern that users may not continue with their subscriptions...
