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Keywords: Omnichannel integration
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Journal Articles
Journal:
Information Technology & People
Information Technology & People (2023) 36 (4): 1726–1753.
Published: 02 August 2022
...Yang Li; Ran Tan; Xiang Gong Purpose This study aims to investigate the psychological mediating mechanisms through which omnichannel integration affects customer word-of-mouth (WOM) behaviors in omnichannel retailing. Design/methodology/approach Guided by prior omnichannel retailing studies...
