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Keywords: Online games
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Journal Articles
Why premium in freemium: a hedonic shopping motivation model in virtual game retailing
Available to Purchase
Journal:
Information Technology & People
Information Technology & People (2025) 38 (7): 2734–2759.
Published: 06 September 2024
... © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Online games Premium content Hedonic shopping Trust Intention to pay In recent years, the freemium-to-premium gaming business model has become ubiquitous in the gaming industry...
Journal Articles
The effect of risk levels on technology adoption decision: the case of online games
Available to Purchase
Journal:
Information Technology & People
Information Technology & People (2020) 33 (5): 1445–1464.
Published: 25 July 2020
... consequences that might follow. Focusing on online games, this study identifies factors that affect individuals' intention to play online games and investigate whether the effects of these factors differ across different risk levels. Design/methodology/approach Experimental design was used as the research...
