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Keywords: Online product review
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Journal Articles
Journal:
Information Technology & People
Information Technology & People (2024) 37 (4): 1560–1586.
Published: 18 May 2023
... and gaining customer feedback. Furthermore, YouTube online product reviews can help consumers avoid having an unpleasant shopping experience that causes emotional reactions and lowers satisfaction. Originality/value Most research has not considered antecedents in observing the product return phenomenon...
