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Keywords: Online shopping intention
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Journal Articles
Journal:
Information Technology & People
Information Technology & People (2021) 34 (1): 93–122.
Published: 26 February 2020
..., this paper used adoption readiness of farmers and perceived risk to construct an integrated model to discern the effect of enhanced e-commerce institutional mechanisms on farmers' online shopping intention in the context of EPA. Design/methodology/approach The survey included 832 valid samples from rural...
