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Keywords: Paid search ads positioning
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Journal Articles
Journal:
Information Technology & People
Information Technology & People (2026) 39 (8): 32–49.
Published: 21 April 2026
... the likelihood of the ad being displayed in a premium position. Firms that do not engage in paid search advertising depend on organic rankings, which may result in comparatively lower placement within search listings. Paid search advertising Customer clicks Branded keywords Impression Paid search ads...
