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Keywords: Parasocial relationships
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Journal Articles
Be my friend! Cultivating parasocial relationships with social media influencers: findings from PLS-SEM and fsQCA
Available to Purchase
Journal:
Information Technology & People
Information Technology & People (2023) 36 (1): 66–94.
Published: 31 January 2022
... to construct and validate a model to yield strategic insights on the relevance of content curation, influencer–fans interaction and parasocial relationships development in fostering favorable endorsement outcomes (i.e. purchase intention). Design/methodology/approach The present study analyzes data from...
Journal Articles
Connecting and being connected: investigating friending practices across multiple social networking sites
Available to Purchase
Journal:
Information Technology & People
Information Technology & People (2022) 35 (3): 1096–1115.
Published: 11 May 2021
... Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Social networking sites Affordances Social capital Friending Social ties Parasocial relationships Social networking sites (SNSs) such as Facebook, Instagram or Twitter afford various ways for social...
