Keywords: Partial least squares
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Information Technology & People (2021) 34 (2): 496–525.
Published: 24 June 2020
.... The purpose of this paper is to identify salient antecedents of users’ attitude toward RTB advertisements. Design/methodology/approach A research model was constructed and tested with data from 437 respondents. SmartPLS 3.0, a partial least square (PLS) structural equation modeling (SEM) tool, was used...
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Information Technology & People (2018) 31 (4): 927–947.
Published: 06 July 2018
... of BFPs on Sina Weibo, the most prevalent social media platform in China, were used to test the proposed model. The partial least squares method was employed to assess the relationships in the model. Findings The findings reveal that users will continue to follow the BFP if their needs align with what...
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Information Technology & People (2018) 31 (5): 986–1007.
Published: 02 July 2018
... satisfaction and ultimately job performance. Based on a survey of 289 respondents, this study applies the partial least square technique to test the research model. Findings Mediation test was performed to explore the effect mechanisms of social capital on employee outcomes, and the results indicate...
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