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Keywords: Perceived personal preference fit
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Journal Articles
Journal:
Information Technology & People
Information Technology & People (2023) 36 (4): 1726–1753.
Published: 02 August 2022
... of perceived personal preference fit and perceived social relatedness. The authors empirically tested the model using structural equation modeling and multiple mediation analysis with a field survey of 335 omnichannel customers. Findings Perceived personal preference fit positively influences face-to-face...
