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Keywords: Perceived privacy
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Journal Articles
Journal:
Information Technology & People
Information Technology & People (2022) 35 (8): 181–204.
Published: 11 April 2022
... Communication privacy management Perceived privacy GDPR Data gathered from all stages of consumers' interactions with an organization's website offer endless opportunities to predict behaviors and personalize offerings (Chang et al., 2018). While consumers benefit from personalization...
Includes: Supplementary data
