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Keywords: Perceived serendipity
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Journal Articles
Understanding online reviews adoption in social network communities: an extension of the information adoption model
Available to Purchase
Journal:
Information Technology & People
Information Technology & People (2025) 38 (1): 48–69.
Published: 01 September 2023
... model (PLS-SEM). Findings The results show that both perceived diagnosticity and perceived serendipity are drivers of online reviews adoption in social network communities. Meanwhile, community identification is not only an antecedent of diagnosticity and serendipity perceived by community members...
