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Keywords: Perceived value of mobile apps
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Journal Articles
How to make users fall in love with a mobile application: A moderated-mediation analysis of perceived value and (brand) love
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Journal:
Information Technology & People
Information Technology & People (2024) 37 (3): 1360–1378.
Published: 21 April 2023
...Lili Zheng Purpose The study aims to examine the indirect relationships via application (app) brand self-relevance emotions and self-relevance that underlie the relationships between perceived value of mobile apps and (brand) love with respect to mobile apps. The study further investigates...
