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Keywords: Personal branding
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Journal Articles
Journal:
Information Technology & People
Information Technology & People (2024) 37 (2): 793–814.
Published: 07 March 2023
...Nguyen M Trang; Brad McKenna; Wenjie Cai; Alastair Maclean Morrison Purpose This research aims to explore generation (Gen) Z's personal branding on social media when job seeking. Design/methodology/approach Gen Z students, in their final year of university, were interviewed about personal...
