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Keywords: Persuasive technology
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Journal Articles
Journal:
Information Technology & People
Information Technology & People (2019) 32 (4): 802–827.
Published: 23 September 2019
... Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Reputation Interactive media Customer relationship management (CRM) Persuasive technology Social media has become an important tool that firms utilize to communicate with their customers (Mamic...
