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Keywords: Postpurchase behavior
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Journal Articles
How sales promotion influences consumers’ physical exercise and purchase behaviors: evidence from mobile exercise app data
Available to Purchase
Journal:
Information Technology & People
Information Technology & People (2024) 37 (4): 1753–1774.
Published: 09 June 2023
... 06 2022 23 11 2022 01 05 2023 17 05 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Mobile exercise app Sales promotion Overjustification effect Postpurchase behavior Although extant research has studied...
