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Journal Articles
Why premium in freemium: a hedonic shopping motivation model in virtual game retailing
Available to Purchase
Journal:
Information Technology & People
Information Technology & People (2025) 38 (7): 2734–2759.
Published: 06 September 2024
... © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Online games Premium content Hedonic shopping Trust Intention to pay In recent years, the freemium-to-premium gaming business model has become ubiquitous in the gaming industry...
