... and behavioural effects. Findings The results reveal the important role of imagery, presence and flow in the context of m-Facebook; the interplay between these three immersive phenomena; and the influence the user’s optimum stimulation level has on them. Originality/value The investigation offers...

...Niki Panteli; Lin Yan; Petros Chamakiotis Purpose In this paper, the aim is to study virtual presence in travel blogs. The paper seeks to argue that though some conceptualization of virtual presence has been made in the literature, this only took account of one's presence among a community...