... 06 02 2021 20 08 2021 30 08 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Social media Self-disclosure Personal innovativeness Perceived benefits Perceived risks Use of information Privacy control Privacy calculus...

... al., 2011). They implicitly weigh the costs and benefits of disclosing personal information (Li et al., 2010). Rooted in social exchange theory, this cost–benefit tradeoff is considered a cognitive/mental evaluation and is thus called “privacy calculus.” Privacy calculus forms the basis...