...Monika Mital; Sumit Sarkar Purpose This paper aims to investigate the multihoming behavior of users on social networking web sites in the absence or the presence of product differentiation. Design/methodology/approach The approach is to build a theoretical model to explain the multihoming...

..., there is explicit guidance regarding the roles development personnel play ‐ including their roles in implementing appropriate development methods and techniques. © MCB UP Limited 1998 Corporate culture Product differentiation Software development Teams Packaged software[ 1 ] is now a powerful...